Over three decades of work in strategy, Roger Martin has figured out how to turn strategy from being complicated, a chore and only occasionally effective to a task that is simple, fun and effective.

His new book with A.G. Lafley, with whom he worked closely throughout his time as Chairman and CEO of P&G, provides a handbook for creating great strategy, illustrated with practical case studies from their time together on the transformation of P&G. Roger has helped numerous other companies around the world develop their strategy capacity with the tools and processes outlined in the book.

He enjoys speaking to broad audiences on Playing to Win and working with senior management teams on their pressing strategy issues.

Playing To Win was hailed as the #1 Business Book to be published between November 2011 and November 2013 by Thinkers50

The Buzz

  • "Strategy lessons, 101... a manual for strategy practitioners." Financial Times
  • "Reading Playing to Win is like having prime seats at the Super Bowl of strategy." Daniel H. Pink, author, Drive and Whole New Mind
  • "This is the best book on strategy I have ever read." Sir Terry Leahy, former CEO, Tesco
  • "Read this book… before your competitors find it." Chip Heath, co-author, Decisive: How to Make Better Choices in LIfe and Work.
  • "Managers everywhere should be grateful...The book is short, crisp, a pleasure to read." Geoff Colvin, Fortune
  • "I doubt there are two more intelligent business minds out there than Lafley and Martin…the best business book I’ve read
    so far this year." Jack Covert, 800CEORead
  • "Their recommendations apply at every level… This is a great book." Clayton M. Christensen, author, The Innovator's Dilemma
  • "A must-read for anyone thinking about strategy." Jack Welch, former Chairman and CEO, General Electric
  • "Lush with insights that show the 'what' and 'how' of two master strategists."
    Scott Cook, co-founder, Intuit
  • "clear and effective" — WSJ.com (Wall Street Journal)
  • "Read their book. They, in turn, are sure to inspire you." — Forbes.com
  • "I hate CEO books...[but]...this book totally rocks. It's a beautiful manual...a triumph. — Tom Keene, Bloomberg TV
  • "Playing to Win clearly elevates the discussion of strategy. It gets to the heart of what's important for a business leader." — Business Standard
  • "this new offering by former Procter & Gamble CEO Lafley (coauthor of The Game-Changer) and Martin (dean of the Rotman School of Management and author of Fixing the Game) is a clear standout…This collection of insights and captivating examples about strategy is a must-read for leaders at any level in the for-profit or not-for-profit world." — Publishers Weekly
  • "The book offers many inside stories about how P&G tackled strategy in various arenas, including examples of when it failed. That gives an even more practical flavour to this practical look at strategy, from two savvy strategy practitioners." — The Globe & Mail
  • "an important addition to every decision-maker’s library." — Success magazine

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