• Playing to Win
    Strategy Toolkit

  • How did a new strategy rejuvenate and reinvent a storied but aging brand?

    Image courtesy P&G

  • When so many mergers go so wrong, how did P&G leverage its capabilities to create real value in its acquisition of Gillette?

    Image courtesy P&G

  • How did the Bounty team effectively expand its playing field, reaching new consumers and creating new value?

    Image courtesy P&G

  • How did P&G find itself in the fine fragrance business, and how did it build a plan to win there?

    Image courtesy P&G

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The Buzz

  • "Strategy lessons, 101... a manual for strategy practitioners." Financial Times
  • "Reading Playing to Win is like having prime seats at the Super Bowl of strategy." Daniel H. Pink, author, Drive and Whole New Mind
  • "This is the best book on strategy I have ever read." Sir Terry Leahy, former CEO, Tesco
  • "Read this book… before your competitors find it." Chip Heath, co-author, Decisive: How to Make Better Choices in LIfe and Work.
  • "Managers everywhere should be grateful...The book is short, crisp, a pleasure to read." Geoff Colvin, Fortune
  • "I doubt there are two more intelligent business minds out there than Lafley and Martin…the best business book I’ve read
    so far this year." Jack Covert, 800CEORead
  • "Their recommendations apply at every level… This is a great book." Clayton M. Christensen, author, The Innovator's Dilemma
  • "A must-read for anyone thinking about strategy." Jack Welsh, former Chairman and CEO, General Electric
  • "Lush with insights that show the 'what' and 'how' of two master strategists."
    Scott Cook, co-founder, Intuit
  • "clear and effective" — WSJ.com (Wall Street Journal)
  • "Read their book. They, in turn, are sure to inspire you." — Forbes.com
  • "I hate CEO books...[but]...this book totally rocks. It's a beautiful manual...a triumph. — Tom Keene, Bloomberg TV
  • "Playing to Win clearly elevates the discussion of strategy. It gets to the heart of what's important for a business leader." — Business Standard
  • "this new offering by former Procter & Gamble CEO Lafley (coauthor of The Game-Changer) and Martin (dean of the Rotman School of Management and author of Fixing the Game) is a clear standout…This collection of insights and captivating examples about strategy is a must-read for leaders at any level in the for-profit or not-for-profit world." — Publishers Weekly
  • "The book offers many inside stories about how P&G tackled strategy in various arenas, including examples of when it failed. That gives an even more practical flavour to this practical look at strategy, from two savvy strategy practitioners." — The Globe & Mail
  • "an important addition to every decision-maker’s library." — Success magazine

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