• How did a new strategy rejuvenate and reinvent a storied but aging brand?

    Image courtesy P&G

  • When so many mergers go so wrong, how did P&G leverage its capabilities to create real value in its acquisition of Gillette?

    Image courtesy P&G

  • How did the Bounty team effectively expand its playing field, reaching new consumers and creating new value?

    Image courtesy P&G

  • How did P&G find itself in the fine fragrance business, and how did it build a plan to win there?

    Image courtesy P&G

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The Buzz

  • "Strategy lessons, 101... a manual for strategy practitioners." Financial Times
  • "Reading Playing to Win is like having prime seats at the Super Bowl of strategy." Daniel H. Pink, author, Drive and Whole New Mind
  • "This is the best book on strategy I have ever read." Sir Terry Leahy, former CEO, Tesco
  • "Read this book… before your competitors find it." Chip Heath, co-author, Decisive: How to Make Better Choices in LIfe and Work.
  • "Managers everywhere should be grateful...The book is short, crisp, a pleasure to read." Geoff Colvin, Fortune
  • "I doubt there are two more intelligent business minds out there than Lafley and Martin…the best business book I’ve read
    so far this year." Jack Covert, 800CEORead
  • "Their recommendations apply at every level… This is a great book." Clayton M. Christensen, author, The Innovator's Dilemma
  • "A must-read for anyone thinking about strategy." Jack Welsh, former Chairman and CEO, General Electric
  • "Lush with insights that show the 'what' and 'how' of two master strategists."
    Scott Cook, co-founder, Intuit

> More